Digital Marketing Trends in 2022

2022 is well underway and already we’ve gotten a glimpse of how digital marketing will evolve this year. From ever-changing tactics to key industry players (we’re looking at you, Meta), we’ve rounded up the most important digital marketing trends for 2022.

Videos & Lives

With TikTok poised to surpass 1.5 billion users this year, video has become a critical part of a strong digital marketing strategy. There are plenty of ways for brands to get their feet wet with video content, both organically and via paid. We’ve seen Youtube go short, TikTok go long, and Instagram double down on their focus on Reels.

These capabilities are also becoming more integrated with platform shopping features, making video a great play for both awareness and sales.

Digital Marketing Tips:

1. Combine SEO and Content Marketing

2. Have a Visible Presence on Relevant Social Media Platforms

3. Don't Overlook Digital Advertising

4. Pay Attention to Your Analytics

Influencer Marketing

The influencer marketing industry is forecast to reach $15 billion by the end of 2022. Last year, platforms prioritized creator benefits and support, while brands aimed to foster natural relationships with like-minded partners to create authentic content. We’ll continue to see a shift in this direction with TikTok and Instagram beginning to test subscription models, but the influencer marketing trends don’t stop there.

We’re predicting a larger focus on cross-channel approaches, more ambassador programs, new social shopping experiences, and an emphasis on activations and events of all kinds.

Extended Reality

Extended reality encompasses all things augmented reality, virtual reality and mixed reality. In 2022, there will be an estimated 1.1 billion mobile AR users worldwide and things like virtual worlds and NFTs will become the norm for brands across every industry. Because the concept of the metaverse is still so new, there is a massive opportunity for brands to get involved in different ways.

Media Diversification

Digital advertising will account for over 60% of global ad spend in 2022. If 2021 taught us anything, it’s that brands should never put all of their eggs in one basket. Considering the Facebook outage of 2021 and recent iOS changes, brands need to strategically capture and build first party audiences through email sign ups, site visits and more. A multi-platform strategy, along with plenty of creative testing, will be even more crucial to success this year.

If you’re looking to achieve more on social media this year, get in touch with our team of experts today!

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